MaxiWhite, Advertising campaign!

Do you always wonder if your teeth are clean?
Are you afraid to smile because you are not sure that your breath is fresh?
Then MaxiWhite is the toothpaste for you!

*MaxiWhite is the toothpaste that will cleanse your teeth with no mess!

*The new superstrong whitening crystals help to polish and nourish your teeth to a dazzling result!

*Your breath will be fresh for over 15 hours, guaranteed!

*There is also a small portable tube with the same paste in it for people who travels a lot!

*The taste of the toothpaste will make you want to smile all day long and you will never have to
be wondering if your teeth are clean enough!


Sales Strategy:

I will print out a lot of posters and put up in busstops, trainsstations and across the city where adults regularly are so they can get a grasp of my products benefits and what it is.
I will also spend a lot of time and money on making a tv commersial for the young adults where I will try to make my toothpaste seem like a "cool" and "hipp" product so they will recognize it and ask their parents to buy it whenever they go shopping at the store.
My target audience will be 18-40 year old persons because they are the ones that are most concerned about their appereance and a large part of their life is to look good because otherwise they will not gain the approval from their fellow friends and associates.

After the great release of MaxiWhite I will begin to manufactor new tastes of MaxiWhite and not just the mint flavour. That ensures the survival of my company and my brand.

How Millenial am I?

I got 25/100 as my score on the "How millenial are you"-quiz. The quiz suggests that according to my score I am more of a "babyboomer" or a "Gen Xer" than a millenial kid which I think is a positive result because I do not see much resemblance between me and them. I am much more mature and much more sophisticated than the newest generation of our specie!

Swedish students are falling behind in class..

In 1995 and in 2008 a test was made called TIMSS. The results on these two tests are frightening because the grades have dropped dramatically. The percentage of swedish student who did not possess a standard level of knowledge in maths nearly doubled from 36 to 71 percent, according to skolverket. in 1995, 6 percent of the people who took the test got the highest score, furthermore, only 1 percent reached the highest score in 2008.

Are we really that bad in school?
Let me put a theory out in the open. I think that in 1995 a lot less people went to high school and read maths because high school was not considered as important as it is today. I also think that because of that more students are attending high school today, and they are lowering the statistics.