Do you always wonder if your teeth are clean?
Are you afraid to smile because you are not sure that your breath is fresh?
Then MaxiWhite is the toothpaste for you!
*MaxiWhite is the toothpaste that will cleanse your teeth with no mess!
*The new superstrong whitening crystals help to polish and nourish your teeth to a dazzling result!
*Your breath will be fresh for over 15 hours, guaranteed!
*There is also a small portable tube with the same paste in it for people who travels a lot!
*The taste of the toothpaste will make you want to smile all day long and you will never have to
be wondering if your teeth are clean enough!
Sales Strategy:
I will print out a lot of posters and put up in busstops, trainsstations and across the city where adults regularly are so they can get a grasp of my products benefits and what it is.
I will also spend a lot of time and money on making a tv commersial for the young adults where I will try to make my toothpaste seem like a "cool" and "hipp" product so they will recognize it and ask their parents to buy it whenever they go shopping at the store.
My target audience will be 18-40 year old persons because they are the ones that are most concerned about their appereance and a large part of their life is to look good because otherwise they will not gain the approval from their fellow friends and associates.
After the great release of MaxiWhite I will begin to manufactor new tastes of MaxiWhite and not just the mint flavour. That ensures the survival of my company and my brand.
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